Variable-data printing

Customize your documents using the information in your client database

Instead of just filling in the usual Name and Address fields in a document, personalize your mailings by including individualized content to appeal to recipients' specific interests.

Customize your documents using the information in your client database

Four Different Kinds of Mailings for Four Different Kinds of Recipients

A client who is sent a personalized document will be more inclined to read it and more receptive to its message. These examples show documents which have been tailored to suit each customer segment using database details. Four different versions of a document offer the same product or service.

Student

Student

James responds to
personalized direct mail.

Family

Family

The Giroux family responds to
personalized direct mail.

Retiree

Retiree

Mr. Jalbert responds to
personalized direct mail.

Professionnal

Professionnal

Sally responds to
personalized direct mail.


Requirements for Variable Data Mailing

  • An Excel-format database
  • The graphic elements specific to each customer segment
To find out more about variable data printing,
call us at 1 800 363-9688.

More about VDP

Marketing studies have shown that personalized mailings are more effective than mass-produced mailings. Today, variable data printing makes affordable personalized communication available to SMBs.

Short cour print runs and on-demand printing are two examples of how VDP technology has transformed conventional printing. Whether you print 10 or 10 000 copies of a document, variable data printing makes it possible to customize each copy by adjusting the details every time you print. Personalization enhances a document's appeal and ensures more successful communication of its message.